Madonna to launch 'Hard Candy' on mobile

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Madonna plans to give more than 250m Vodafone customers access to her new album ahead of its official release set for April 28th with Warner Music.

The Material Girl is hoping to reach millions of fans by releasing seven songs from the album, Hard Candy, at a rate of one song a day the week before the album is available.

Beginning on April 21st, each track will remain live and exclusive to Vodafone customers for 24 hours for download before being replaced by the next one.

Customers in some markets, including Spain, Portugal, Germany and Belgium will be given access to the newly released single '4 Minutes To Save the World', a collaboration with Justin Timberlake about fighting poverty and disease.



The single was released yesterday, not in record shops or online, but bizarrely in a shampoo advert for Sunsilk. The advertisement, featuring the slogan 'Life can't wait' showcases Madonna's different looks throughout her career.

Vodafone's deal with Warner will allow customers access to Madonna's mini site on Vodafone live! where the week of music can be found alongside associated mobile phone content, including ringtones and text message tones.

John Reid, vice chairman of Warner Music, said: "This is an innovative way to reach millions of Madonna fans around the world, building anticipation and excitement around this landmark release and helping to create a real event for Vodafone customers."

The news comes as Madonna, who will be 50 this summer, denies reports that her marriage to British film director Guy Ritchie is on the rocks.

Rumours of a split followed the failure of Mr Ritchie to appear at Madonna's induction into the Rock and Roll Hall of Fame in the US last week.

However, a spokesman for Madonna said the pair were happily married, and simply working on different projects. Madonna is currently in the US promoting Hard Candy, while Mr Ritchie is in the UK wrapping up his new film RocknRolla.

Source: Telegraph.co.uk


.:.

makes me wish I had vodafone

I have Vodafone!